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Senior Paid Media Specialist



Marketing & Communications
Waterloo, ON, Canada
Posted on Thursday, August 31, 2023

Worker Sub-Type:


Job Description:

Position Summary:

The Senior Paid Media Specialist is responsible for sourcing and executing effective paid media, to increase awareness and support of the company’s strategy and thought leadership.


  • Develop paid media plans to support corporate campaign strategy by identifying strategic paid media options, across outdoor, print, and digital channels
  • Execute on paid media plans, leveraging corporate campaign creative and in alignment with other corporate marketing functions to ensure an integrated campaign
  • Monitor and measure paid media performance and deliver actionable insights to optimize campaigns
  • Evaluate market trends and develop new best practices to improve paid media performance
  • Build and nurture collaborative relationships with key outdoor, print and digital paid media organizations

Preferred Skills & Qualifications:

  • Bachelor’s degree with a minimum of 5 years of relevant experience or a Master’s degree with a minimum of 3 years of relevant experience
  • Outdoor, print and digital paid media buying experience
  • Strong knowledge and understanding of the paid media ecosystem
  • Strong business acumen and the ability to tie paid media strategy to business strategy
  • Experienced in analytics and reporting and related tools
  • A high-performance and high-integrity individual, who is works well under pressure to be both proactive and reactive
  • A self-starter who thrives in a fast-paced and ever-changing environment, who can manage multiple priorities and execute with both quality and speed


Scheduled Weekly Hours: